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Overview
RANDOM HOUSE research team is comprised of international and local consultants,
qualified executives with disparate backgrounds in Psychology, Statistics,
Marketing, Political Science, Linguistics and Information Studies. Apart
from being bilingual (English and French) they are also proficient in
some of the local languages spoken in Ghana, Togo, Nigeria, Niger and
Benin.
Our Research comprises of:
3 International Consultants
2 Local Consultants
2 Senior Research Executives
4 Research Executives
3 Trainee Research Executives
1 Senior Data Processing Manager
1 Data Analyst
1 Senior Field Manager
1 Assist. Field Manager
8 Supervisors
Over 225 interviewers
Our team comprises
of professionals who have worked on several international and local
market research. The following are some of the clients we have worked
on their projects:
Clients |
Products |
Study |
country |
Local
Clients |
1. Unilever
Ghana Ltd.
|
FMCGs
such as margarine, tea, laundry soap, bouillon cubes, detergents,
egetable oil, oral care products, hair/skin care products
|
U&A,
Panel Studies, Lifestyle Study, CPT & Observations, Focus
Group Discussions (FGD)
|
Ghana,
Nigeria
|
2. Friesland
|
Milk Products
|
U&A,
FGDs, CPTs & Tracking Studies
|
Ghana, Benin,
Togo |
3. Cadbury
|
Confectionery
& Cocoa-based Beverages
|
Omnibus Survey,
U&A, CPTs & FGDs
|
Ghana, Nigeria
|
4. BAT
|
Cigarettes
|
U&A,
CPT & FGDs, General Consumer Survey, Tracking Studies, Corporate
Image Study
|
Ghana, Nigeria,
Cameroon, Togo, Benin, Niger |
5. PZ Cussons
|
FMCGs (Laundry
Soap, Detergents, Hair Care) & Pharmaceuticals
|
U&A,
CPT, In-depth Interviews, FGDs
|
Ghana, Nigeria
|
6. GBL
|
Alcoholic
& Non-Alcoholic Beverages
|
U&A,
Trade Study, Tracking Studies, FGDs
|
Ghana, Nigeria
|
7. ABL
|
Alcoholic
& Non-Alcoholic Beverages
|
CPT, Trade
Census, Ad Evaluation, FGDs
|
Ghana
|
International
Clients |
1. ORI- Macro
(US) |
|
Media/Opinion
Survey, FGDs, Panel Studies
|
Ghana, Togo
|
2. Commercial Market Strategies (US)
|
|
Behavorial Change Studies among Ports & Harbour
&
Mine Workers, Mystery Shopping, Observation & Participatory
Rapid Appraisal |
Ghana
|
3. Consumer Insights (Kenya)
|
Fragrance Test, CPTs, FGDS, Opinion Poll
|
CPT, Trade Census, Ad Evaluation, FGDs
|
Ghana
|
4. George Stendman (Kenya)
|
Alcoholic & Non-Alcoholic Beverages
|
Media Survey, U&A, Panel Study, FGDs
|
Ghana
|
5. Markinor (SA) / |
|
CPT, Banking Survey, Media Survey, Oil Sector
|
Ghana, Nigeria
|
6. Stanbic
Bank (SA)
|
Banking
|
Ad Evaluation,
Concept Test |
Ghana |
|